Feedback & CX Platform
Product: Mobile/WebScope of Work: Back end and FrontCountry:
Description of the project
The client provides a comprehensive customer experience (CX) solution tailored for small, medium, and large businesses. Their platform helps companies gather real-time feedback from customers, patients, or employees directly at the point of service (POS), enabling fast, data-driven decisions to improve satisfaction and service quality.
The solution includes custom-branded feedback terminals (stationary and mobile), the SayWay Connect platform with powerful analytics, an Action Planner module, and end-to-end service support—from survey setup to consulting and monitoring.
Client goals/requirements
We were engaged to support and strengthen several key areas of the platform:
Quality Assurance & Ongoing Improvement
Our team actively participates in continuously identifying opportunities for improvement and implementing internal optimizations. This ensures reliable platform performance and a consistent user experience.
Feature Expansion
We help introduce new capabilities such as advanced survey logic, improved analytics, and user interface enhancements—all aligned with evolving user needs.
Technical Modernization
As some parts of the system were developed using legacy technologies, we are progressively updating libraries, refactoring code, and adapting the architecture to meet modern standards. This keeps the platform scalable, secure, and future-proof.

Solutions
Platform Support & UI Refinements
Continuous UI improvements: layout adjustments, button alignment, image scaling.
Configurable visual elements (e.g., option to display numbers instead of emojis).
Role-based access configuration.
Optimization of email report delivery to enhance reliability and performance.

Feature Development
Multi-KPI Charts: Users can now visualize multiple survey questions in one combined graph for better comparison.
Drill-Down Interactions: Clickable charts provide deeper insights into specific data points.
Advanced Analytics Filtering: Users can filter large datasets by time range (days, weeks, months, etc.) for more detailed reporting.
Feedback Processing Enhancements
Implemented a modern OLAP database to enable ultra-fast data processing and high-performance analytical queries.
User Profiles & Pagination
Improved search and sorting functionality in user profiles.
Faster, optimized pagination mechanism for smoother navigation through large datasets.
Infrastructure & System Upgrades
Maintained and updated software components to the latest stable versions, ensuring optimal security, compatibility, and performance.

The results
Our collaboration has led to a stable, scalable, and user-friendly platform that continues to evolve with the client's needs. Key outcomes include:
Feature Development
Customized Survey Implementation: We support clients in designing survey logic and presentation tailored to their specific business objectives.
Feature Delivery: Development of new tools and enhancements based on client requests.
UI/UX Improvements: More intuitive, accessible user interfaces that enhance overall satisfaction.
Performance & Security Optimization: Ongoing modernization efforts ensure long-term reliability and platform resilience.
Project Details
On our side
Web and Mobile
2 Ruby on Rails fullstack developers
Client
Postgres, MySQL etc.
2023 - Ongoing
Ruby On Rails, AWS, MongoDB, PostgreSQL